A Convergent TV Platform Built For Agencies

Voro manages digital attribution for Physicians Mutual. Their TV runs in a separate silo. Tatari connects both.

Voro runs paid search, paid social, and programmatic for Physicians Mutual. The Power BI dashboards are solid. But Physicians Mutual also runs $5M+ in national TV -- John Michael Higgins spots on air continuously since 2019 -- managed by a separate agency. Right now those two worlds don't talk. Tatari's attribution connects every TV airing to the same conversion events Anthony already tracks on the digital side.

Learn More
Data is not real and for illustrative purposes only
Why we sent this
  • → Physicians Mutual runs national TV through a separate agency. Voro manages the digital side. Without a shared attribution layer, Anthony's team can't see how a Tuesday night TV spot affected Wednesday's paid search volume, call volume, or enrollment conversions.
  • → Bissell is a national consumer brand with TV spend and a DTC ecommerce funnel Voro already optimizes. Tatari's cross-channel measurement connects Bissell's TV airings to the same ROAS signals Anthony tracks on paid search and Meta -- showing TV's halo lift on digital performance.
  • → When TV runs in a separate silo from digital, both teams are optimizing blind. Tatari's attribution flows into the same dashboards Voro already builds -- making Anthony's Power BI reporting more complete and making Voro more valuable to every client that runs TV.
What Makes Tatari Different?
TV attribution that flows into Voro's digital reporting. Physicians Mutual and Bissell, unified.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Physicians Mutual measures in dental enrollment calls and web conversions. Bissell measures in ecommerce ROAS. Tatari's attribution ties every TV airing to those same outcomes -- the signals Anthony already optimizes on the digital side -- visible in the same Power BI dashboards Voro delivers to clients.
Direct media execution
Tatari's attribution doesn't require Voro to buy TV. It works alongside whatever agency already manages Physicians Mutual or Bissell's TV spend. The data flows into Voro's existing analytics stack -- Power BI, Google Analytics, call tracking -- giving Anthony a cross-channel view of every client that runs both TV and digital without changing who does the buying.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

For clients where Voro does control media -- Bissell's DTC campaigns, SmartStyle local activation, Village Company ecommerce -- Tatari adds direct CTV buying on Hulu, Peacock, and HBO at lower CPMs than programmatic, alongside linear in the same platform. Anthony's team keeps the digital campaign without rebuilding its infrastructure. TV becomes one more channel in the performance stack.

See our media buying tools for TV
Measurement

Every TV airing -- whether bought by Tatari or tracked from an existing campaign -- reports the next morning: network, daypart, creative, and the downstream digital signals it drove. For Physicians Mutual, that means call volume and enrollment events tied to specific spots. For Bissell, it means Shopify sessions and ROAS lift connected to the TV airings running alongside Anthony's paid search campaigns.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For Voro, which already delivers Power BI attribution on digital, Tatari adds the TV measurement layer that completes the picture for Physicians Mutual and Bissell.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
$5M+
Estimated Physicians Mutual TV spend running in a separate silo from the digital attribution Voro manages. Tatari connects both.
2x
Double-digit growth for DAC after unifying TV attribution with digital measurement in one view
50%
Average lift in paid search performance when TV attribution is added to the reporting stack. TV's halo becomes visible.
1
Attribution view across Physicians Mutual's TV and digital -- enrollment calls, web conversions, and ROAS in the same Power BI dashboard.
Client retention
Measurement that sticks
DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. Voro can plug Tatari attribution into the existing Power BI stack for Physicians Mutual from the first campaign.
New revenue
A full TV service line
When Physicians Mutual asks why paid search volume spikes on certain days, Anthony's team now has an answer: it was the Tuesday night TV spot. That cross-channel visibility makes Voro's reporting more valuable to the client.
Premium access
Inventory beyond programmatic
Add TV attribution for Physicians Mutual and Bissell without changing who manages their TV spend. Or add direct CTV buying for Bissell's ecommerce campaigns. Either way, Anthony's digital reporting becomes the most complete view the client has.
Next step for Anthony
See what Physicians Mutual's Power BI dashboard looks like when TV attribution is added to the digital data Voro already tracks.

Tatari will show exactly how TV attribution flows into Voro's existing analytics stack for Physicians Mutual -- enrollment calls, web conversions, and paid search halo lift in one view.

Learn More →